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The veterinary pet market was valued at $ 9,540 million in 2018 and is expected to be worth $ 13,130 million by 2024, registering a CAGR of 5.6% over the forecast period. Veterinary diets include animal feed that is specifically formulated to help manage the disease and illness of a health condition diagnosed in an animal. These veterinary diets are formulated to treat a variety of problems in pets, such as itchy skin, digestive problems, obesity, allergies, etc. driving force of the market studied. Based on different types of segments, companies develop products to meet the needs of pet owners, thereby improving retail sales. The development of products by category, based on the lifestyle, age, size and specific nutritional needs of pets, is being adopted, which is a major driver of the growing demand for the market. studied. The number of people opting for a vegan diet is increasing, as is the popularity of vegan pet food in countries like the United Kingdom and others. It is not only vegan owners who supply plant-based diets for their pets, but also non-vegan consumers buy vegan pet food. This strengthens the market for veterinary pet food in these countries. It is not only vegan owners who supply plant-based diets for their pets, but also non-vegan consumers buy vegan pet food. This strengthens the market for veterinary pet food in these countries. It is not only vegan owners who supply plant-based diets for their pets, but also non-vegan consumers buy vegan pet food. This strengthens the market for veterinary pet food in these countries.
Scope of the report
This report defines the market in terms of end users, who buy pet food for medicated food with or without a prescription. End users include pet owners. The companies in the pet veterinary diets market mainly operate in B2C formats.
Key market trends
Growing tendency of smaller families to favor the adoption of pets
Rapid urbanization in the major developing countries of the world has led to an increasing preference of couples for smaller families. The growing urban nature of society, which results in the separation of farm animals from nature, stimulates the desire to bring pets home. Due to the social comfort, the business, the security and the aesthetic sense offered by the pets, the tendency to the adoption of pets increases. A high standard of living, an expensive health care system and high levels of education have led to a decrease in the number of children and an increase in the adoption of pets, such as dogs, cats and the birds. This trend, in turn, is expected to drive growth in the veterinary pet diet market in the long term. The pet population exceeds that of children in several countries, such as Brazil and Japan. Pets are adopted and treated as family members due to changing demographic trends, such as delayed marriages and lower fertility rates. For example, the current fertility rate in Brazil is 1.77 children per woman and is expected to fall to 1.66 children per woman by 2060, according to the Brazilian Institute of Geography and Statistics (IBGE). This increases the demand for pets as well as pet / veterinary products, which in turn contributes to the growth of the market being studied.
North America dominates the global market
According to the 2017-2018 American Pet Product Association Pet Ownership Survey, 68% of American households own a pet and spend an average of $ 300 per year on pet food and treats. As North America is responsible for 31% of the world’s pet food production, coupled with the huge demand for pet care, this is boosting the US market for pet diets. The main distribution channels through which the United States provides pet food are mass retail stores, pet superstores, online sales, niche specialists, grocery chains, pharmacies and agricultural supply stores. According to Packaged Facts’ first quarter 2018 online survey in the United States, pet owners with online sales of pet food are the main driver of the market, contributing to 14 % of pet consumers buy in the past 7 days and the remaining 31% in the past 30 days. The US pet market is very concentrated with a few major players, such as Nestlé, Mars, Big Heart, Colgate and Blue Buffalo. Blue Buffalo has entered the therapeutic pet food market, where Colgate-Palmolive has a 60% market share in specific pet health issues. In addition, 16% of American households buy pet food containing pre / probiotic ingredients, which stimulates the market for pet diets in the United States.
The results of the market share analysis for veterinary pet diets indicate a partially fragmented market, with the main market players accounting for around 45% of the market while the remaining 55% is allocated to various small businesses and private labels. Mars Inc. and Nestlé SA represent the majority of the market through their brands Royal Canin and Purina Petcare, respectively. Companies such as Hill’s Pet Nutrition and Nisshin Pet Food also play a major role in the market, either by developing problem-specific products or by dominating the veterinary diet market in a particular region. Companies such as Farmina Pet Foods and Blue Buffalo Pet Products are relatively new to the market, but have had a huge impact on the market and have therefore been involved in various strategic movements,
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of the study 1.2 Assumptions
of the study 1.3 Scope of the study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market drivers
4.2 Market constraints
4.3 Framework of the five forces of the carrier
4.3.1 Bargaining power of suppliers
4.3.2 Buyers’ bargaining power
4.3.3 Threat of new entrants
4.3.4 Threat from alternative products and services
4.3.5 Degree of competition
5 MARKET SEGMENTATION
5.1 Type of specialty
5.1.1 Urinary tract disease
5.1.4 Digestive sensitivity
5.1.6 Other types of specialty
5.2 Type of pet
5.2.4 Other types of pets
5.3.1 North America
188.8.131.52 United States
184.108.40.206 Rest of North America
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
22.214.171.124 Rest of Asia-Pacific
5.3.4 South America
126.96.36.199 Rest of South America
5.3.5 Middle East and Africa
188.8.131.52 South Africa
184.108.40.206 Rest of the Middle East and Africa
6 Competitive landscape
6.1 Most adopted strategies
6.2 Market share analysis
6.3 Company profiles
6.3.1 Mars Inc.
6.3.2 Hill’s Pet Nutrition Inc.
6.3.3 Nestle SA
6.3.4 Nisshin Pet Food
6.3.5 WellPet LLC
6.3.6 Blue Buffalo Pet Products Inc.
6.3.7 Professional iVet packages
6.3.8 Farmina Pet Foods
6.3.9 Forza10 USA
6.3.10 The Higgins Group Corp
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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