The third edition of the Annual Study on Pets in Spain, carried out by Tentenimal, It was presented this Thursday with the data corresponding to 2019. It is the only study in Spain that presents a complete radiography of the sector. In addition, this report offers the main data on everything related to the world of domestic animals, the most common types of pets, care, how to relate to them, how and how much we consume in their maintenance, etc.
With over 2,400 responses collected, the report is divided into three large areas –General (pets in homes and pet owners), Veterinarians and Animal Protection Associations–, and shows the evolution and trends of this increasingly consolidated sector in our country.
One of the highlights of the report is that people who declare that at least one of their pets has come into their life or through purchase from a breeder (19%), or through purchase in a store (16% ) or through the purchase to an individual (15%) add up to 50%, while in 2018 these three groups represented 31% and in 2017 44%. In 2018, only adoptions accounted for 53% (in 2019 49%), so there is a detriment in this regard. However, adoption remains the main form of arrival of a pet in the home, followed by street collection, with 34% of the situations declared by the interviewees.
Increase maintenance expense
Regarding the expenditure and consumption of products and services for domestic animals, the Study has shown that, from 2017 to 2019, there has been an increase of more than seven points in the money spent on domestic animals; specifically, it has gone from 1,198 euros per pet per year to 1,282.18 in 2019, which represents a growth of 7.3%.
Of that figure, € 839.76 correspond to food expenses; € 90 to accessories and toys; Y € 352.42 to veterinary expenses. This data consolidates the trend already detected a few years ago regarding the super specialization of the pet market and the growing awareness of their well-being, translated into an increase also in the budget for domestic animals.
The first dogs on the list
The data of this edition of the Annual Study on Pets in Spain reveal that dogs remain the main pet in Spain, with a penetration of almost 90% among the owners interviewed and also with a slight increase in the number of dogs On average, from 1.4 dogs on average in each household to 1.8 in just one year. When asked what breeds their dogs are, they claim that 34% are mestizos and, among pure breeds, the most frequent are Yorkshire (6.1%) and Labrador (5.1%). In 39.8% of cases, dog owners answer that their dog is neither mongrel nor breed, using the option «Other»; probably a good part of this percentage is also about mestizos.
Quality above all
Within the super specialization that is taking place in this sector, the quality of products and services is a value that consumers are taking more into account: when buying food, when choosing a store to buy an accessory or when Choose a service with respect to another for a pet, the owners claim that quality is the factor that is most taken into account in the purchase decision, ahead of other considerations such as price or brand.
Decrease spending and visits to the veterinarian
Although the Spanish are investing more money in the general care of their pets, in this edition of the Study it has been detected that, both those responsible for animals and veterinarians, declare that the money allocated to veterinary services decreases: in 2018 the owners declared to spend 354 euros a year on this item compared to the 352 they claim to declare in 2019, and the veterinarians claimed that the owners spent 340 euros in their clinics in 2018 compared to 334 in 2019; This year has been the first time that both owners and veterinarians agree in this drop in spending on animal health professionals. In fact, the Spaniards also claim to take the veterinarian less and less to their pets; a worrying 5% declare never having taken it.
Increase investment in professional education
A slight increase in the recruitment of professional educators for pets has been perceived in this edition of the Study, from 20 to 23% of the share of owners who invest in them. In fact, 13% declare that their pet is not well educated and that the main problems derived from it are nervousness, little or no sociability or behavioral problems. It is important to emphasize that education is essential for living with pets and that many of the problems, whose most dramatic resolution is abandonment, can be solved with the help of professionals.
The Spaniards committed to the protectors
In the section dedicated to animal protection associations in Spain, regarding pet owners’ responses about their collaboration with them, a good level is maintained to get involved with protective associations, with 45% of those interviewed collaborating with the least one of them. As for the ways of collaborating, the support of actions in social networks and the timely donation of money or product are the main forms of collaboration, with results similar to 2018.